
The 300
Leonidas is a 3-man fully-integrated strategic growth team that gives ambitious brands the chance to find and solve the one, critical business lever that will catapult them to industry greatness.
You Sought The Heaviest Burden:
There You Found Yourself—
Friedrich Nietzsche

Dear Business Owner,
A little over three years ago, Maria Ho, one of the best poker players in the world, flew my 20-year-old self out to Vegas to do stats for her in the World Series of Poker. This was a dream come true for an avid player like me.
I met the greats, played hands for more money than I’d ever seen (don’t ask how I did it underage), and built one helluva statistical model for Maria.
But when the excitement died down, I realized what it meant to be a pro player—sitting in a cigarette-smoke-filled casino 16 hours a day, surrounded mostly by people I didn’t want to be like. To me, that felt like being in the mouth of Satan.
I told Maria how I felt, and she said to put the cards down and start a business—poker will always be there waiting.
I took her advice. I found advertising and realized betting on a poker hand is a lot like running an ad campaign—if you have the cojones to go all-in, you win.
Now, I run Leonidas. We help ambitious brands find their most critical growth lever and pull it through kickass marketing. We’ve done this for explosion-ridden obstacle course races, huge Michigan startup events, and even a coffee roasting company trying to change the world.
Inspired by a certain deposed Spartan king, my mission is simple—to help you fight for yours.
To Your Success,
Cole ThomasBennett

Most big shot agencies just slap their special diamond-encrusted Band-Aid on any bullet hole. If we were to rant on our soap-box we'd say, “That's lazy, egotistical, and deplorable.”
But we aren't the type to waste breath so we'll just leave it at this:
We custom-make every one of our clients projects to ensure their brand's needs are met.


(To Our Madness)
WE MEET VIRTUALLY WHERE WE HAVE YOU DESCRIBE TO US YOUR BRAND'S VISION. THEN WE TAKE THAT INFO AND WE READ BETWEEN THE LINES TO CREATE THE MONA LISA OF ALL BUSINESS PLANS FOR YOUR BRAND.
WE MEET A SECOND TIME SO YOU CAN FEAST YOUR EYES ON EXACTLY WHAT YOUR MIND ENVISIONED BUT COULDN'T QUITE PUT INTO WORDS. THEN AFTER WE SHAKE ON A FAIR DEAL, WE GET TO WORK.
WE MEET ONE FINAL TIME FOR THE PROJECT TO MAKE SURE EVERYTHING IS EXACTLY HOW YOU ENVISIONED. IF ANYTHING NEEDS TO BE ADJUSTED, IT'S DONE. IF NO ADJUSTING, THEN YOUR BRAND IS READY TO LAUNCH.
You've got questions.
We answer the ones
you didn't know to ask.

01
How much of an investment are we talking?
The last guy who asked us that made back 5 times what he invested into our help.
So it depends on scope, but if you want a ballpark number think of any guy buying his lucky lady an engagement ring.
02
When do I pay?
The lucky #8 ball said half upfront and half upon completion of the project.
03
Do you do one-time projects?
If all you want is a one-offer and not continued growth, then yes we do those too.
04
What is the opposite of fear?
Love.

Decision Made.
